Leveraging Cloud-Based Orchestration for Seamless Live Video Delivery

by | Feb 27, 2024 | Blog Post

Consumer demand for live video content has led to an exponential growth, volume and variety of live media assets. For media organisations managing rights, production, content and a global spread of affiliates, the challenges of resource provisioning, orchestration, and live video processing can be daunting. Combining that with the variety and relentless diversification of transport protocols, standards and broadcast workflows, tech leaders are having to develop their own solutions or choose which tech basket to put all their eggs in.

But wouldn’t it be great to have a few baskets?  

In this blog post, we’ll explore how cloud-based solutions are transforming the landscape of video content management and how an orchestration platform such as Livelink can remove the burden of commitment at the same time as maximising efficiency.  

Unlocking the Potential of Cloud-Based Solutions

One of the key advantages of cloud-based solutions is their inherent flexibility and scalability. Livelink’s multi-cloud architecture allows organisations to distribute their workloads across multiple cloud providers, reducing reliance on a single vendor and mitigating the risk of downtime or service disruptions. 

Additionally, by maintaining a diverse approach to protocol management and acceptance, a flexible base plate which supports a wide range of video formats and streaming protocols, gives organisations the freedom to choose the best tools and technologies for their specific needs on a case-by-case basis without vendor lock-in. 

This added layer of choice and flexibility is particularly beneficial for media organisations with large volumes of content, as it allows them to tailor their infrastructure to suit their unique requirements whilst future-proofing their operations against evolving industry standards and technologies.

Maximising Efficiency and Innovation for Orchestration

By embracing cloud-based solutions, media organisations can maximise efficiency and innovation across their workflows. Vendors offer a wealth of services and tools designed to streamline operations, automate repetitive tasks, and accelerate time-to-market for new content initiatives. But how can you access them?

There are some very successful companies, for example SDVI, that have understood that broadcasters want a single dashboard to power their file-based video content processing regardless of the provider of the individual toolset or service, from ingest, audio mastering, QC, versioning, subtitling and distribution but what about live video?  Where is the orchestration?  

What happens when you need to receive a contribution feed, standards convert it, transcode it to different formats and deliver live to multiple destinations?  What if those different destinations are using a mixture of IP protocols? What about packaging for OTT workflows? Can we add a scheduling tool so the operator can plan in advance?

Live content aggregation, orchestration and distribution is at the heart of managing large complex rights of live video efficiently. Cloud-based solutions provide a centralised platform for seamlessly gathering, organising, and delivering content from diverse sources without requiring the feeds to be delivered back to a centralised facility.

By leveraging cloud infrastructure, organisations can scale their content management systems dynamically, ensuring they can handle growing rights and fluctuating demand effectively. Additionally, cloud-based orchestration tools like Livelink streamline the entire content delivery process, from ingestion and transcoding to storage and distribution. This enables media organisations to deliver high-quality video content to audiences across various devices and platforms with minimal overhead, sometimes with a single operator.

Tasks such as frame rate conversion and transcoding can be performed on-the-fly, ensuring optimal video quality and compatibility across different devices and network conditions. Read more about our frame rate conversion solution in Livelink here.  


You could still be in the process of deciding what protocol you’re going to build your workflows around and how. Do you put all your eggs in Cloud provider A? Do you standardise on Protocol B?  Instead, you could look at Livelink.  Livelink uses any protocol, provisions best-in-class third-party integrations for transcoding, conversion, multiviewers and probes, and all the bells and whistles you would want in an enterprise solution including monitoring, alerting, logging and user management. The protocol decision is almost insignificant once you try to build something with it.

Cloud-based solutions have emerged as a game-changer for media organisations seeking to navigate the complexities of content aggregation, orchestration, and live video processing. By harnessing the power of the cloud using Livelink, organisations are streamlining their workflows, delivering high-quality video content at scale, and unlocking new opportunities for innovation and growth. With the right cloud-based infrastructure in place, media organisations can future-proof their operations, adapt to changing consumer demands, and thrive in the digital landscape of tomorrow.

Talk to the team and see how Livelink can transform your workflows today!