Discovery needed to deliver three linear channels to four affiliates in the APAC region, including geographically remote areas such as Sri Lanka and the Maldives.
Since these locations fell outside of the satellite footprints that Discovery utilises, an alternative distribution method needed to be explored.
Although technically challenging, Discovery still wanted to deliver the channels in a cost-effective way.
Cerberus Tech has extensive experience in establishing economic ways of getting content to remote areas. Having previously worked with Discovery to distribute its Eurosport channel, Cerberus was approached to provide a solution for its latest challenge.
Using its Network 1 solution, an IP platform for primary distribution of linear content, Cerberus Tech was able to pick up the feeds and deliver the content into the network before delivering it to the most geographically convenient cloud region, depending on the location of each affiliate.
“Cerberus’ approach to troubleshooting our queries and finding effective solutions, the affiliate onboarding process and the handling of varied takers requirements really helps to get things across the line quickly.”
VP Media Technology, Production & Operations, Discovery