MTC were looking for a cost-effective way to grow their audience, their betting partners and also to increase the number and depth of engagement with its customers beyond this footprint without incurring more expensive fibre and satellite delivery costs.
MTC were interested in exploring IP as an alternative.
MTC take benefit from lowered costs as the platform is only in use on race days for 5-8 hrs at a time. In addition Livelink also provides transcoding and delivery as an RTMP feed to the Club’s own YouTube channel to meet the local audience demands.
By using a cloud-hosted service and the best internet distribution protocols and monitoring available, Cerberus Tech were able to deliver MTC’s feeds with a quick setup and at a price that met the customer’s budget.