Contributing and distributing live video has become increasingly complex and expensive for content owners.

At the same time, there is the pressure to deliver more live content than ever before, while keeping costs to rights takers and viewers in an expanding market of territories competitively low.

The technical and logistical challenges of moving broadcast-grade, low-latency feeds, around the world are certainly a reality. While IP has proven to be a cost-effective and flexible option, the familiar workflows of satellite and fibre remain the default setting for many content owners. However, there is scope for hybrid workflows to come to the fore, leveraging the benefits of both delivery methods.